Blogging Tips for writing attractive content : 5 Techniques to improve user engagement on your blog
Let’s face it. How did you feel when you read the title. Bet it make you click on it and start reading the blog right? Well in this blog you shall learn about the subtle yet compelling and engaging power of trigger words. We are giving you 5 trigger words along with the reason why they are so effective!
You see, using the right keywords at the right time can make or break your blog post. And let’s face it, if one blog post can engage readers and lead them to buy your products, you do not need to spend much on only ad and promotion campaigns. This is what makes blog posts so interesting and powerful.
Words have power -How to use them for empowering your blog!
Used in the right way, these power words cannot just make the blog itself more interesting, but can be powerful allies in your campaigns.
Before delving into the list of trigger words, let us find out why trigger words are so called.
Basically, these are called so because they trigger in us an impulse to either read the entire blog, buy the service or product.
They also make the website one with authority.
Now, as promised, and without any further ado, here are the 5 trigger words:
1. Free/No Charges/Free takeaway/ Get Freebies/ No investment
This is easily the strongest or the most effective of the words. Everyone loves free stuff! So when you are giving out things for free, you get a higher chance of engaging a larger audience or readers. Today, online marketers use a variety of techniques. And yet, in most of their promotional copies in email and blog posts shall contain this word.
When we see ‘Free’, we feel like there is nothing to be lost in looking more into the message. After all, we are not asked to make an investment, right? Therefore, whether you are looking to woo the general public or a particular section of the public, this should be one word in your repertoire.
Let’s say you come across 5 grammar checking software online, 1 of which is free, you’ll obviously choose first the one which is free. This is because as humans living in a society, we do and shall always value more the things which are available for Free.
This is another magic word! For instance, you go to a grocery shop and see a new brand of dark chocolate. As a die-hard chocolate lover, you could not resist it.
In many cases, the company just changes the package of their physical products in order to make them seem new. And in most cases, they have success in making more sales, even if for a short duration. Online, the same is the case. Companies for instance, if they can, love to disguise older posts and course modules as new.
Now, this is not wrong, if there is new content in these and if it is useful in the current environment. However, the strategy does work in bringing in new customers or just subscribers.
When you use the word ‘New’ in your blog posts, people immediately get alert as they search for new information which may be useful. If your blog post does contain a lot of valuable information, your readers may even share it!
3. Proven/ Discovered/ Invented
This is without a word a very powerful trigger word. It is indeed strong enough to engage your audience. This is because when readers see the word ‘Proven’, they will feel that the product or service is well tested and is therefore completely safe. Everyone desires the best value for their money. The word ‘Proven’ accentuates their trust in the website selling the item.
Using this word, in the right places, of course, is one of the cleverest things you can do. It is a powerful trigger word which shall engage your readers like no other. Secondly, it shall lead your readers to believe that yours is an authority website which offers products or services much better than from other websites. Thirdly, readers may also feel that you actually care about them to the extent of offering them safe and ‘Proven’ tips.
4. Easy/ Simple
This may seem to be a simple word and you may not think much of it. But do take our word for it! Use it on your content you’ll see the results.
One thing you should understand is that people always want the easy way out. Whoever wants to follow a bunch of solutions when there is an easy way out? When reading your blog posts, your readers are looking for easy to understand and easy to follow solutions. See the following headline:
5 easy ways to get rid of dandruff
The word ‘Easy’ is a loaded word and it is highly effective. Like all the trigger words, you can use them not just for the headings and titles, but on the body as well. If you are writing content on something which people, in general, see as complicated, using this particular trigger word shall get more readers!
5. Secret/ Formula/ Trick
Everyone loves secrets! See the following blog title:
5 secret ways to increase your organic traffic
This works for people who want to up their game and take their results to the next level. It is for those who have used all the conventional methods available and still desire something better.
When people see the word ‘Secret’, they immediately feel that the information provided is highly valuable. They read the rest of the copy with rapt attention as they continue to dig deeper for coveted knowledge.
The secret of the word ‘Secret’ is that there is no secret!
For instance, in the example heading given above, the information in there is a secret only because you do not know about it! It’s not like the information is TOP Secret. If it were, the info won’t be there. This is just another way for bloggers to make you read more, to consider them as authority figures and to purchase their products and services in the end.
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